In 2013, the Office of the Chief Economic Adviser to the President was preparing for Nigeria's hosting of the World Economic Forum on Africa (WEFA) in 2014.

They sought the expertise of a top-notch design agency, which happened to be us, to create the designs for a publication to be gifted to investors and visitors. The publication details the incentives and opprotunities for investing in Nigeria

Our task was to give our ideas a global appeal, considering that Nigeria was expecting about 100 top global CEOs.

That evening, we discussed and received our tools, and we crafted the design. We saw this as an opportunity to showcase the effectiveness of minimalist design. And we succeeded.